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Client faced rising acquisition costs and plateauing monthly revenue. Needed a multi-channel system that could scale without sacrificing efficiency.
✓ Rising acquisition costs✓ Inconsistent ROAS✓ Limited data insights✓ Underutilized Google/Meta stack
We deployed a coordinated Meta & Google approach balancing top-of-funnel demand generation with high-intent search capture.
✓ Meta & Google optimization✓ Full-funnel mapping✓ Data cleanup + tracking fixes✓ High-efficiency targeting
Spend: $16,266.43
Revenue: $54,904.07
ROAS: 3.38x
CTR up to 34%
Avg CPC: $1.87
Highlight: Top campaigns hit 6–8x ROAS
Spend: $15,596.56
Revenue: $46,369.77
ROAS: 2.97x
Reach: 539,776
Frequency: 1.96
Predictable revenue growth at strong ROAS.
Every step optimized: awareness → consideration → conversion.
Meta builds demand; Google captures purchase intent.